Online marketing

What I can help you with

Five areas that belong together. Take one of them, or the whole as a 90-day programme.

1. 01 Strategy and consulting Where the company is losing money and what to do first.
2. 02 Repeat Sales System First purchases turned into repeat ones in 90 days.
3. 03 Communication and content Emails, website copy and content that leads to a purchase.
4. 04 Social media Which networks make sense, and training your team.
5. 05 PPC and paid advertising What a click costs you and when to switch advertising off.

Strategy and consulting

Before anything is launched, we look at where the company is losing money. I walk you through fourteen areas of the business using the method from my book Repeat Sales, and you receive a written report with the order of steps. With me, a marketing strategy is not a document for the drawer but a decision on what gets done first and what will not be done at all.

If you only need an hour on one specific problem, there is the a consultation.

Repeat Sales System

My main service. Acquisition gets more expensive every year and in most companies the customer database is asleep. In 90 days I build and deploy a system in your company that turns first purchases into repeat ones: customer analysis on your own data, the choice of mechanisms that fit them, deployment with your team and the numbers before and after. A loyalty programme is just one of the tools, not the strategy.

The whole programme step by step

Communication and content

Email is the cheapest way to reach a customer you already have. Together we set up email marketing and automated sequences: welcome, after purchase, reminders and reaching out to dormant customers. I write website copy with you and plan content so that search engines and AI assistants find it and so that it leads to a purchase, not just to reading.

Social media

We decide which networks make sense for your company and which are just extra work. I set up and configure the profiles, prepare a content plan and train your team so the networks run without an agency. I do not manage your social media for you, I teach you to do it.

PPC and paid advertising

I do not run or manage advertising for you. I calculate what a click costs you against your margin and the time until the money reaches your account, and I tell you when advertising makes sense and when to switch it off. For a cleaning company this calculation changed the city it started in, and after a year it could switch off paid advertising because organic results had replaced it.

How it works

1. 1

   Free, no-obligation call

   A quarter of an hour. You tell me what hurts, I tell you whether it makes sense to solve it with me or whether the book and the club are enough.

2. 2

   Review and plan

   I go through the company and the data you have, and you get it in writing where you are losing money and what we will do first.

3. 3

   Delivery with your team

   It goes into practice, not into a presentation. The team knows what to do and the result is measured by the numbers before and after.

Who it's for: for companies and sole traders that already sell, e-commerce and services alike. If you are only starting out and have no customers yet, start with the the book and the club, that is the cheapest first step.

Why me: I have worked in marketing for over 20 years across 40 industries and I wrote a 528-page book on repeat sales. I am not an agency, I build a system that your team then runs, or we work on it together as partners.

Call or write, no obligation