Do you want your customers to come back?
In 90 days I'll build and deploy a system in your company that turns first purchases into repeat ones. You're buying a system that keeps earning even when I'm not around.
- in marketing and sales
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22 years
in marketing and sales
- of consulting and mentoring
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7,000+ hours
of consulting and mentoring
- free videos and streams
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2,500+
free videos and streams
- of clients across my career
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40 industries
of clients across my career
Online course · 10. a 12. 11. 2026, 17:00 až 21:00
Technical website review for visibility and recommendations in AI
Two evenings online working on your own website. You will find out whether Google sees all of it and what it lacks for ChatGPT and other AI tools to recommend it.
Start here
The book Opakovaný prodej
The secrets of repeat sales straight from Czech companies. Start with this.
990 Kč incl. VAT
Buy the book
Join the community
ZSF klub membership
A community of professionals, regular monthly streams, and pro tips from Filip.
5,000 Kč per year incl. VAT
Join the club
Let's do it together
Repeat Sales System
In 90 days I'll build and deploy a system that turns first purchases into repeat ones.
On request
More about the systemWho the system and method have already helped: references.
Food and beverage service
5.3% of revenue remains after all costs
Revenue adjusted for inflation
191.7 billion Kč in 2024
2008 2024
Book bonus
The Industry Compass as a gift
With the book you get access to the Industry Compass in the ZSF club (if you are not a member yet). Exactly the figures about your industry that chapter seven of the book works with.
- Which type of business moves the most money in the Czech Republic?
- How many new companies close within a year and who the biggest players are.
- A list of every company in the industry, ready to download in Excel.
- Official data from the Czech Statistical Office and Eurostat. The compass fetches new figures on its own as soon as they are published.
It applies to the printed book and the e-book alike, for good, as long as I run the compass. Just complete your zsf.cz account after payment, the link arrives by e‑mail.
Already have the book? Register with the e‑mail address you bought it with and the compass unlocks for you.
Change: Sometimes it's a change of address
This is the case I tell most often at talks. Michal Fišer wanted to start a cleaning company in Prague. Before he spent a single crown on advertising, we calculated click prices, wages, and how long it takes for the money to reach the account. Prague didn't add up, so the company was founded in Brno. Within a year it held four first-page search positions and could switch paid advertising off.
How I build the systemWhat I don't do
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One-off training days
A day with a lecturer won't change a company.
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One-hour consultations on anything
Hours of advice are not a system.
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Never-ending mentoring
Guidance that never arrives anywhere.
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Managing your ads and social media
I'm not an agency.
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Strategies for the drawer
A document is not a result.
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Crystal ball fortune-telling
I leave that to other experts.
All of this looks like progress. It isn't. That's why I do a single thing: I build repeat sales systems, that stay in your company and keep earning.
System: It stays in the company even without me
MOBIS sells photovoltaics and kept paying more and more for advertising. We built a local search routine they've been running themselves ever since, and they cancelled their SEO agency. Managing director Martin Svoboda wrote that they became an independent unit. The photo is from the ČSOB hackathon, from an evening spent on email sending that the club's mail still runs on today.
Who's behind itCompanies I have helped
+ and hundreds more
Focus: In month three I'm in the field
On the projection is a work-in-progress list of companies, each with the name of the person who'll call them and a date. In month three I go out to approach customers together with the client. Patrik Balla of Beskydy Weddings wrote about that phase that mentoring turned into action. At Smartlux this is how we landed the first customers.
Where this continues
Why this, of all things
It's not competition or bad advertising that kills a company. It's buried by customers who have no reason to come back.
Most small companies measure marketing as inflow: how many people saw the site, how many wrote, how many bought. What happens afterwards, nobody tracks. Yet that's exactly where it's decided whether next year you start from zero, or from the people you already have.
A repeat sales system is not a discount or a loyalty card with stamps. It's a way of running your company so the customer comes back on their own: what you tell them after the first purchase, how you handle a complaint, when you get in touch and with what.
A campaign is something you order. Not this. But it can be built as a system and deployed step by step. That's exactly what I do with companies.