They earn repeatedly

"Thanks to working with Filip we started building a community and opened new paths for agencies, freelancers and first-time advertisers."

The situation we were in

PlaCla.cz was a stable service with a working technical solution and a history, but it lacked systematic business development. New clients came mainly through referrals, but there was no strong support in onboarding, use cases or trustworthy content that would explain the service simply and clearly. The service had the potential to become the first-choice tool for agencies, freelancers and companies, but from the outside this wasn't obvious enough. Communication towards the market lacked a layer of concrete proof of benefits, such as client stories, examples of completed campaigns or recommendations from experts.

How the cooperation began

Working with Filip Novák brought order and a concrete direction. We focused on developing analytics, segmenting target groups, clear landing pages and building tools for agencies that would make it easier for them to sell PlaCla as their own service. The idea emerged of an onboarding system with a free sample article, and of simple, positive videos showing how to use PlaCla. We reworded the service's main message so it matched what clients are really looking for: visibility and new customers at the moment when people are actively searching for information about them.

The biggest benefits

The cooperation helped change the perception of PlaCla from a technical service to a trustworthy tool with business reach. It made it possible to start building a community around the brand and actively involve agencies, freelancers and new users. A significant shift is the emphasis on proof instead of promises. Blog articles serve as live examples, videos are meant to give simple and direct answers, and overviews and comparisons with companies' usual spending help anchor the value of the service. PlaCla can now reach not only marketers but also people outside the marketing bubble who are solving a simple question: how to be seen quickly and cheaply.

Recommendation

I recommend mentoring with Filip Novák to anyone who wants to move their service or product not only towards greater clarity, but also towards a stronger business impact. Filip can quickly grasp the essence of a matter and bring concrete steps while keeping a tone that fits your brand. He has an excellent feel for the balance between strategy and immediate action, and he can bring lightness even to a complex assignment. For PlaCla, his approach was valuable not just as consulting, but as setting a new pace and a new way of thinking about what really matters in the company.

"Working with Filip was a game changer. He helped me clarify my direction, build a system and, above all, take action. The results came faster than I expected."

The situation I was in

At the beginning I was facing the challenge of entering the wedding industry with the Beskydy Weddings project, but I didn't know how to properly analyse the market, how to establish partnerships or who to develop them with. Until then I had won jobs mostly through acquaintances or referrals. The prices of my wedding videos were significantly undervalued, I did practically no marketing and I had no clear strategy. I realised I needed guidance. Someone who would help me set the right direction, avoid beginner mistakes and get my project off the ground effectively.

How the cooperation began

Filip helped me lay solid foundations that allowed me to stand out from the competition. Together we focused on strategy, pricing and client communication, but the key was moving from theory to action. From the start of the mentoring I believed we would find an innovative idea for my project: something that would become a real game changer.

Filip proposed concrete steps for mapping the market and building contacts. We identified strategic partners, listed the competition and analysed the potential of individual partners and possible collaborations. During the mentoring I learned how to respond to enquiries effectively and how to lead negotiations. Filip's practical advice saved me a lot of time and helped me move to a more professional approach.

The biggest benefits

The mentoring turned into action: we went out into the field, which was something I would have taken much longer to get to on my own. This approach brought me new contacts and opportunities for cooperation, which was a huge booster for me. Every hour spent with Filip moved me closer to the heart of the matter and to the vision of how far I could take my project. I had bigger ambitions: I wanted to find the idea that would set everything in motion. And thanks to Filip's guidance, we did. Everything started to make sense, it got a system, and I avoided unnecessary mistakes.

Even in the hectic wedding season, thanks to effective guidance we managed in a short time to take steps that would otherwise have taken me months, maybe years. For business, and for the specific work of a wedding videographer, direct communication with a mentor is absolutely key. I saw for myself that the saying "Time is money, and mentoring is the best investment" is genuinely true.

Recommendation

I would recommend working with Filip to anyone who realises they can't do everything alone, or who feels they aren't reaching their full potential in their business or planning. Filip is like a coach who supports you, senses your needs, motivates you and keeps pushing you forward. With his guidance you avoid unnecessary mistakes, which saves you not only time and energy but also money. If you want to move your business forward faster, more effectively and with a clear direction, Filip's help is one of the best decisions you can make.

"Filip did an excellent job. At the beginning we had lots of ideas about where to take Glamping Resort, and thanks to the mentoring we gained the process and the path to follow."

How the cooperation began

We started with a competitor analysis using mystery shopping and discussed the pricing model and accommodation options. We drew up a plan for social media and for cooperation with local businesses such as farms and tourist attractions. This included creating a visual identity, including a logo and colour scheme, and activating social media for effective communication.

The biggest benefits

During our cooperation Filip joined the Glamping Resort team, with regular weekly meetings to discuss strategy and plan tasks. Thanks to detailed information about the competition and creative content marketing ideas, we made significant progress. We developed an effective content strategy for the right target groups and introduced a pre-sale system for accommodation for the first customers.

Recommendation

Thanks to the content model Filip created, Glamping Resort now generates high-quality content with its own resources, without having to rely on external marketing agencies. The team can independently manage and adjust content plans and analyse key opportunities, which leads to continuous improvement and development of the project. This cooperation showed how effective and valuable well-targeted mentoring can be. Filip's work was key to Glamping Resort's success and can be just as valuable for any similar project.

"This cooperation not only opened the door to deeper knowledge of marketing and SEO, it also gave us tools and strategies that make us faster and better."

The situation we were in

We are MOBIS, and our specialisation is turnkey installation of photovoltaic power plants. Photovoltaics is a frequently discussed topic these days, but the solar boom also brought considerable competition in the form of newly emerging installation companies. As supply grows, advertising costs rise and its effectiveness falls. So we decided to take a different, in our view more sustainable, path in marketing. We focused on learning SEO and started applying this strategy on our website. Over time, however, we ran into limits caused by our lack of experience, so we started looking for outside help. After watching several YouTube videos we decided to work with Filip Novák.

How the cooperation began

Filip not only taught us to understand and apply SEO, he also led us to understand marketing as a whole. The road wasn't easy, but we can honestly say our investment paid off. At the end of the mentoring, together with Filip, we built a system that, with the help of artificial intelligence, significantly helped us in local SEO. We achieved measurable results in a relatively short time, even though SEO is usually a long-distance run.

The biggest benefits

What we value most about Filip is his commitment. If at the end of a mentoring session you mention an idea that might work, even if it may sound silly, Filip comes back to the next meeting with the news that he tried it on his own websites and found it probably works. Simply put, Filip lives marketing, he loves it and tries to go deep.

Recommendation

Personally, I would recommend Filip and his mentoring to anyone who wants to get further in marketing. Whatever level you're at, Filip can, in my opinion, move you forward, and most importantly you'll become an independent unit, able to create your own marketing strategies, no longer dependent on the high fees of marketing agencies that often promise a lot but don't deliver. Thank you, Filip, for your help. I was glad to get to know you as a person and a mentor. Martin Svoboda, managing director of MOBIS, spol. s r.o.

"Filip Novák is a creative person and his skills and knowledge in marketing and sales are very versatile. During the mentoring our newly founded company accelerated to a revenue of 4 million Kč, and in the end we successfully sold it at a profit."

The situation we were in

The first enquiry and meeting happened on Filip's initiative. Filip needed project management for a time-consuming job and it was he who first approached me about working together. With my help we brought the project to a successful end. Filip is a creative and very responsible person and working with him was excellent. That was our first contact.

How the cooperation began

Location was our first dilemma: we didn't know where it would be best to start a cleaning company. Fortunately Filip helped us analyse PPC and determine advertising costs. Thanks to his help we decided to move from Prague to Brno, because the costs of PPC, labour and the time from completing a job to getting paid in Prague exceeded our budget limit. Since we could afford maximum flexibility with a newly founded company, I see this step as absolutely key to the growth that soon followed.

The biggest benefits

After changing location we focused on a complete marketing strategy. With Filip's help we chose the company name Zdravý úklid s.r.o. in a single day and created a logo for just 100 Kč with the help of external workers. Together with Filip we wrote the copy and prepared content for the complete website on WordPress. Filip then recommended registering all the related social media accounts and set up the basics for Facebook, Pinterest, Twitter, Instagram and others. He also recommended places where we could publish articles, and we launched PPC advertising.

Thanks to a clearly defined work process we managed to grow revenue over three years and reach 2.5 to 4 million crowns. On top of that, we expanded the team with 14 in-house cleaning specialists. In the end we successfully sold the company at a profit.

Recommendation

Personally I have to say that Filip Novák is a very creative individual who can grasp the wider context of business. His marketing skills and abilities are surprisingly diverse. But the best part is that if you need to create a website, PPC, branding or video, you don't have to look for external experts or agencies. With Filip you can create all of it yourselves, and at a very high quality. Within one year our website reached top positions in organic search results, and not just once: it occupied four positions on the first page. Thanks to that we were able to switch off PPC within a year and save between 60 and 140 thousand crowns on advertising.

"The money invested in mentoring with Filip paid for itself in a short time through the optimisation of our internal processes."

The situation we were in

We asked Filip for help with the marketing and development side of the Rare Places project. Before approaching him we had planned to introduce our new Rare Places book, but after long hours of deliberation we decided to use the budget and energy of the time for developing the project itself. We needed to go through everything with someone who has experience, a broader perspective and can advise us on the most advantageous strategy that would bear fruit as soon as possible. Someone to lead us out of dead ends and recommend investing in places that would help the project expand and succeed in the future.

How the cooperation began

I liked that everything had a system from the start of the cooperation: everything important was written down in shared Google spreadsheets, which made it much easier to navigate the phases of the project and the individual tasks. Filip patiently explained every step and demonstrated it with many examples from practice. Every meeting was recorded, so we could replay any mentoring session at any time. It also helped that every consultation produced many improvement ideas, which were turned straight into tasks with deadlines, so everything moved forward at an incredible pace.

We learned to do keyword analysis and market research on our own, to approach new partners, to write emails with no wasted sentences, and Filip helped us a lot with all of this throughout the cooperation. Besides the mentoring, we also solved many things with Filip over email, and I can say these were no terse replies. Filip devoted himself fully to our topics and questions, and the email communication was fast and focused on our growth and the success of the project.

The biggest benefits

The biggest benefit was creating several marketing processes that we made our own and continue to develop today. We defined our main service, created a retention strategy, simplified the sales process and approached new strategic partners.

We managed to give the project commercial meaning; the first product presentations, media kits and video production were created. A content calendar was planned. A process for acquiring new orders was applied. We started making full use of social media. We got into FORBES magazine, won an award at an international travel trade fair, and thanks to the community we had built, we raised 234,045 Kč on HitHit for our new book, the Rare Places Bedekr.

Recommendation

Working with Filip pays off for those who need to give their business a system and make changes where they are needed most. So that everything works. As a young startup we gained a great deal of know-how from Filip, even beyond what we expected from the cooperation, which is why I recommend everyone to make use of Filip while they can. Thanks to the systematisation and automation of our marketing and sales process, we stopped being tied up in time-consuming routine activities and gained time to focus on further growth.