Repeat Sales System

Sound familiar?

Acquisition gets more expensive every year, your customer database is asleep, and nobody in the company can say why customers leave after the first purchase. A loyalty program alone won't fix it: a loyalty program is not a strategy, it's a tool. I don't start with the program, I start with your customers.

How it works

1. 1

   Business diagnostic

   A paid first step for 15,000 Kč, deducted from the system's price. We go through 14 areas of your company using the method from the book, and you get a written report: you know where the company is losing before you commit to the whole system. We also look ahead: I calculate the likely extra revenue a repeat sales system would generate for you over six months.

2. 2

   Analysis of customers and reasons they return

   Purchase frequency, cohorts, buying intervals, and the share of one-off and dormant customers, over your data, not industry averages. I look for three things: after which purchase a customer becomes a regular, when a specific person is at risk, and why your loyal customers already come back today. That last one is the most valuable: those are engines working for you without you knowing about them.

3. 3

   System design

   Choosing mechanisms that fit your customers: a loyalty program, subscriptions, reactivating dormant customers, emailing, reminders. A customer ladder from first purchase to advocate, with a mechanism, an action, and a metric at every step.

4. 4

   Implementation with your team

   In month three I'm in the field: the system goes into practice, the team knows what to do, and the mechanisms run. That's the difference from a strategy in a drawer.

5. 5

   Evaluation and handover

   Numbers before and after: purchase frequency, intervals, share of returning customers. The system stays yours and keeps working after I leave.

What the analysis produces

Not a feel-good chart, but answers you can act on the next day:

• ✓ Which purchase turns a customer into a regular. That's where your marketing goal shifts: not "win a customer" but "get them to that purchase".
• ✓ What your month stands on. How much revenue comes from new customers and how much from returning ones. And how that ratio is changing.
• ✓ Who is at risk. Measured by each customer's own rhythm, not one rule for everyone: for whom ninety days of silence is normal, and for whom forty already means they're leaving.
• ✓ Which groups are going quiet on you. Who is sliding year-on-year from your best third to the worst. That shows up before they leave.
• ✓ Who buys only on discount and who at full price. That decides what each group should be approached with.
• ✓ A named list of people to contact, sorted by where a comeback pays off the most.

And above all, the reason they return: what the people who come back without a nudge have in common. You can't copy this from someone else's case study; in every company it rests on something different, and it's the cheapest thing you can strengthen, because it already works.

What this is not

• ✓ It's not mentoring: you're not buying endless guidance, but a result with an end after 90 days.
• ✓ It's not consulting: you don't get hours of advice, but a built and deployed system.
• ✓ I'm not an agency: I won't run any ads for you; I build a system your team then runs.

Who it's for: companies that already have customers who just don't come back, e-commerce and services alike. If you're just starting out and don't have customers yet, the system won't help you: start with the book and the club, that is the more honest first step.

Why me: I wrote a 528-page book on repeat sales and I've worked on it for over 20 years across 40 industries. The system is the same method, deployed into your company.